Sienna Rhodes
Girl, Don't Do It, also known as I Did It, is a popular TikTok trend that features an audio track with a feminine voice contemplating a bad decision before ultimately going through with it. The sound was created by Makayla Did, a Black woman, makeup artist, and musician with over 600,000 followers on TikTok. The sound first gained popularity with the beauty community on TikTok, with users posting videos of themselves making drastic hair changes. However, it quickly spread to other communities on the app, including crafting, home decor, pets, and politics. The sound has been used in various ways, from impulse buying during the pandemic to major life changes, and has been remixed multiple times.
| Characteristics | Values |
|---|---|
| Name | Girl, Don't Do It |
| Other Names | I Did It |
| Creator | Makayla Did |
| Creator's Profession | Singer, beauty influencer, and musician |
| Creator's TikTok Handle | Makayladid |
| Creator's Number of Followers | 600 thousand |
| Genre | Internal exchange |
| Sample Quote | It's not worth it |
| Sample Scenario | Getting a sugar daddy |
| Sample Usage | Videos about making big hair changes |
| Notable Users | Shay Mitchell, Addison Rae, Mia Khalifa, Iggy Azalea, Bowen Yang, Halsey, Reese Witherspoon, Candace Cameron Bure, Trisha Paytas |
| Number of Remixes | Several |
| Number of Videos Using the Sound | More than 640,000 |
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What You'll Learn
- 'Girl, Don't Do It' became a popular TikTok trend during the pandemic
- The sound features an internal exchange that many people found relatable
- The sound was created by Makayla Did, a Black woman, musician and beauty influencer
- The sound was used in more than 640,000 TikToks
- The sound has been used by celebrities such as Shay Mitchell, Addison Rae, and Halsey
'Girl, Don't Do It' became a popular TikTok trend during the pandemic
TikTok is one of the most-used and fastest-growing social media platforms in the world. It has over 150 million active users in the United States alone and is expected to reach 955 million users worldwide by 2025. The platform allows users to create and watch short-form videos ranging in length from 15 seconds to 10 minutes. During the pandemic, "Girl, Don't Do It", also known as "I Did It", became one of the many popular trends on the app. The audio track features a feminine voice contemplating making a bad decision and ultimately going through with it. The creator of the audio, Makayla Did (or Makayladid on TikTok), is a Black woman, makeup artist, and musician with over 600,000 followers on the platform. Did's audio first became popular with the beauty community on TikTok, with users posting videos of themselves making drastic hair changes at home. However, the trend quickly spread to other "sides" of the app, including crafting/home decor, pet, and political TikTok.
The "Girl, Don't Do It" trend is an example of how content can quickly spread and evolve on TikTok. While the original audio was created by Makayla Did, users often imitate the trend with their own audio, resulting in numerous versions across the app. This can make it difficult to attribute the trend back to its original creator, especially when the audio is used in another video without proper credit. This lack of attribution can lead to issues of digital blackface or digital blackvoice, where the language and images of Black women are appropriated. Despite these concerns, the "Girl, Don't Do It" trend continued to gain popularity during the pandemic, with the audio being used in more than 640,000 TikToks. The sound resonated with people during a year marked by anxiety, grief, isolation, and other difficult emotions.
The trend also highlights how TikTok can be a source of both information and misinformation for its users, especially during the pandemic when individuals heavily relied on social media platforms for health information. While TikTok can be a useful tool for health promotion and the dissemination of credible information, it is important to recognize that misinformation is also prevalent on the platform. This was particularly evident during the COVID-19 pandemic, when a great deal of health misinformation reached social media users. As such, it is crucial for health professionals to proactively create content that provides accurate and credible health information on TikTok.
The "Girl, Don't Do It" trend also showcases the platform's ability to launch and popularize trends. Brands and businesses have recognized this potential and are increasingly utilizing TikTok to promote their products and connect with their audiences. From fashion and beauty to mental health and self-empowerment, companies are finding creative ways to engage with the latest trends and reach their target markets. Additionally, TikTok trends tend to be very short-lived, so it is important for brands to stay up-to-date and adapt their promotional strategies accordingly. By embracing the unique characteristics of the platform and its trends, businesses can effectively leverage TikTok to reach and influence their desired audiences.
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The sound features an internal exchange that many people found relatable
"Girl, Don't Do It", also known as "I Did It", is a popular TikTok trend that features an audio track with a feminine voice debating whether to make a bad decision before ultimately deciding to go through with it. The sound features an internal exchange that many people found relatable, especially during the COVID-19 pandemic when it became a "throughline" in 2020—a year marked by anxiety, grief, isolation, and other challenging emotions. The audio has been used in more than 640,000 TikTok videos, with many users creating their own versions of the audio.
The creator of the original audio, Makayla Did (also known as Makayladid on TikTok), is a Black woman, makeup artist, musician, and member of Rihanna's Fenty Beauty house. She posted the original TikTok video before April 2020, and it featured her joking about getting a sugar daddy. The sound first gained popularity within the beauty niche of TikTok, with users posting videos of themselves making impulsive hair decisions, such as cutting their bangs or dying their hair. However, it quickly spread to other "sides" of the app, including crafting/home decor, pet, and political TikTok.
The sound has been used by various celebrities, including Pretty Little Liars star Shay Mitchell, Addison Rae, Mia Khalifa, Iggy Azalea, and Halsey. It has also been referenced and used by SNL's Bowen Yang and Reese Witherspoon and Candace Cameron Bure on mom TikTok. There have been several remixes of the audio, and it has become associated with quarantine impulse buying and major life changes.
The popularity of "Girl, Don't Do It" highlights the flow of content on TikTok and how easily content can become divorced from its creators and original context. However, it is important to note that the lack of appropriate attribution can lead to issues of digital blackface or digital blackvoice, a form of online black minstrelsy that appropriates the images and language of Black women. While "Girl, Don't Do It" may not be the most egregious example, it is part of a broader conversation about the racial dynamics of online content and the need for proper attribution.
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The sound was created by Makayla Did, a Black woman, musician and beauty influencer
The "Girl, Don't Do It" sound, also known as "I Did It", became a popular TikTok trend during the pandemic. The audio track features a woman contemplating a bad decision and ultimately deciding to go through with it. This sound was created by Makayla Did, a Black woman, musician, and beauty influencer with over 600,000 followers on TikTok.
Makayla Did is also known as Makayladid on TikTok and is a member of Rihanna's Fenty Beauty house. She first posted the "Girl, Don't Do It" sound before April 2020, and it quickly gained popularity, especially after being referenced by SNL's Bowen Yang in October of that year. The sound has been used in various TikTok trends, including videos about hair changes, impulse buying, and major life changes. It has also been used by celebrities such as Pretty Little Liars star Shay Mitchell, Addison Rae, and Halsey.
As a musician and influencer, Makayla Did's creation of the "Girl, Don't Do It" sound has had a significant impact on TikTok culture. The sound has evolved and taken on a life of its own, with users creating their own versions and remixes. However, there have also been concerns about appropriation and proper attribution, as the original creator's content can sometimes be overshadowed or obscured on the platform.
The popularity of "Girl, Don't Do It" showcases how content can quickly spread and evolve on TikTok, often detaching from its original creator and context. It also highlights the potential issues of digital blackface or digital blackvoice, where the language and images of Black women are appropriated online. Despite these concerns, Makayla Did has embraced the sound's popularity, even releasing a line of "I Did It" sweatshirts in August 2020.
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The sound was used in more than 640,000 TikToks
"Girl, Don't Do It", also known as "I Did It", is a popular TikTok trend that features an audio track with a feminine voice contemplating a bad decision before ultimately going through with it. The sound has been used in more than 640,000 TikTok videos, with various different versions and remixes appearing across the app. The audio was created by Makayla Did, a Black woman, makeup artist, musician, and member of Rihanna's Fenty Beauty house with over 600,000 followers on TikTok. Did's original video, posted before April 2020, appears to be the only version currently on her account. It was difficult to find as it was not labelled as the "original" on the app. The audio began gaining popularity on the beauty side of TikTok, with users posting videos of themselves making impulsive decisions about their hair, such as cutting their bangs or dying their hair.
The sound then expanded to other "sides" of the app, including crafting/home decor, pet, and political TikTok. Its popularity continued to grow over the next six months, with celebrities such as Mia Khalifa, Iggy Azalea, and Pretty Little Liars star Shay Mitchell also using the sound. In October 2020, SNL's Bowen Yang referenced the audio in a Weekend Update segment, further increasing its popularity. Yang later used the sound in an official SNL TikTok, and it was also employed by Halsey, Reese Witherspoon, and Candace Cameron Bure. The sound has been used to reveal new looks, showcase quarantine impulse buying, and detail major life changes.
The lack of proper attribution for the audio has raised concerns about digital blackface, or digital blackvoice, a form of online black minstrelsy that appropriates the language and images of Black women. While "Girl, Don't Do It" may not be the most extreme example of this type of misogynoir, it is important to recognize that no digital behaviour exists in a deracialized vacuum. The popularity of the sound demonstrates the flow of content on TikTok and how easily content can become divorced from its creators and original context.
As the sound continued to evolve, internet personality Trisha Paytas used it in a series of videos about bidding on Adam Sandler outfits from his films. The audio has also inspired merchandise, with Makayla Did debuting a line of "I Did It" sweatshirts in August. The sound "Girl, Don't Do It" not only became a popular trend on TikTok but also reflected the internal struggles and decisions many people faced during the pandemic.
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The sound has been used by celebrities such as Shay Mitchell, Addison Rae, and Halsey
The "Girl, don't do it" sound has become a cultural phenomenon, with its impact extending beyond the confines of TikTok, where it originated. The sound, created by singer and beauty influencer Makayla (Makayladid on TikTok), has been used in over 640,000 TikTok videos and has even been featured on "SNL". The audio clip, taken from one of Makayla's TikTok videos, captures an internal exchange that many people have found relatable during the COVID-19 pandemic.
Among the celebrities who have embraced and further amplified the popularity of the "Girl, don't do it" sound are Shay Mitchell, Addison Rae, and Halsey. Pretty Little Liars star Shay Mitchell was one of the early adopters among celebrities, using the sound in April 2020. A few days later, TikTok superstar Addison Rae, with over 70 million followers, joined in on the trend. Addison Rae is known for her viral hits like "Diet Pepsi" and "Headphones On," and her growing presence in the music industry.
Halsey, a well-known singer, also incorporated the "Girl, don't do it" sound into their TikTok content. They used the sound to reveal a new look, showcasing the versatility and creative usage of the audio clip. Additionally, celebrities like Reese Witherspoon and Candace Cameron Bure have also jumped on the trend, integrating it into their "mom TikTok" content.
The sound's popularity has led to various remixes and evolutions, with internet personality Trisha Paytas using it in a unique way by pairing it with videos about bidding on Adam Sandler outfits from his films. The "Girl, don't do it" sound has truly become a cultural touchstone, reflecting the shared experiences and sentiments of many during an unprecedented time in history.
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Frequently asked questions
The "Don't Do It Girl" sound is an audio track featuring an internal exchange that a lot of people can relate to. The sound is of a feminine voice contemplating making a bad decision and ultimately going through with it.
The creator of the audio, Makayla Did, is a Black woman, makeup artist, musician, and host of TikTok’s Black Voices with over 600,000 followers on TikTok.
The sound first became popular with the beauty niche of TikTok, with users posting videos of themselves making impulsive decisions about their hair. It gained traction and expanded to other "sides" of the app, including crafting/home decor TikTok, pet TikTok, and political TikTok.
The sound spread through various videos on TikTok, including those of celebrities such as Pretty Little Liars star Shay Mitchell, popular TikToker Addison Rae, Mia Khalifa, and Iggy Azalea. It was also used in an SNL TikTok by Bowen Yang, which made the sound even more popular.
There are concerns about the lack of appropriate attribution of the original creator, Makayla Did, and the potential for digital blackface or digital blackvoice, a form of online black minstrelsy that appropriates the language and images of Black women.
